Back to the tangible, in search of quality and the analog life.
The peace I find in art and simplicity is a breath of fresh air. Will you join me?
the story of
Joanna x Waldhaus
There was a moment when I realized that my creative mind was blank.
Not just temporarily drained, like after a busy week. Truly drained. Withered—that’s how it felt. For fifteen years, I turned my passion into a varied career: motion graphics, illustration, graphic design, and helping to build and run a creative web shop. Somewhere along the way, that career started to eat away at my passion. Being able to be creative every day was no longer a blessing. It became a kind of curse.
Burnout left me feeling lost. There was little clarity, plenty of doubt and anxiety, and an inner compass that no longer seemed to be pointing in the right direction. So it was time to find my bearings again.
The start of something new began in a very practical way: I started giving things away.
Own less. Manage less. Literally create more space: in my home, in my mind, in my schedule. What began as a practical exercise soon turned out to touch on something deeper. More simplicity in my surroundings simply gave me more breathing room. The beauty of simple things became visible again. And I wanted to continue exploring that minimalist path, in every aspect of my life.
From that silence, I rediscovered something I had long since lost:
a love for the analog, the tangible, the slow.
Away from screens and deadlines, back to the here and now. Paint on raw cotton canvas. The texture and scent of materials beneath my hands. The rhythm of working without expectations.
Working with my hands slows me down. It helps me focus and brings me back to my core.
Joanna Bosch is my artistic alter ego: a minimalist variation on my own name, and a quiet tribute to my grandmother Johanna, whose strength and simplicity still stay with me.
It gives me the freedom to move more freely, to experiment, and to ease my crippling perfectionism. A gentle break from everything that came before.
Waldhaus emerged as the place where it all comes together. What began as a dream—literally a cabin in the woods, a creative retreat far from the rat race—became a minimalist art studio in the Citadel of Diest. An old barracks, surrounded by woods and city life, with an oversized studio window that I fell in love with instantly. And who knows, maybe one day this will make way for a real cabin by the woods.
For now, it is my safe haven and my quiet starting point.
What I’m creating today speaks of space and simplicity—through lines, shapes, textures, and earthy colors. It’s a story without unnecessary clutter, yet one with deeper layers. Abstract art that doesn’t need to be explained, but that makes you feel something if you take the time to look. I provide a starting point, but ultimately, it’s up to you to reflect on it.
Minimalism is my guide. Art is my tool.
And Waldhaus is where those two come together. For me, and perhaps for you as well.
Slower than the pace of society, but shared with sincerity.
Love!