I am someone who lives strongly from my gut feeling.
Intuition has almost always been my compass.

That has already taken me down some very beautiful career paths, with creativity and design as the common thread. Yet in recent years, it felt as if my compass was no longer set correctly. Burnout left me with a foggy head, little clarity and above all, a lot of doubt. I was stuck in my own creative style and technique, felt that something had to change, but couldn't immediately find the right path. My once creative mind seemed like a shrivelled piece of brain from which I could no longer squeeze anything out. I simply couldn't think of what I wanted to do anymore.

Burnout burned my creativity and passion.

Motion graphic designer, special effects artist, children's book illustrator, graphic designer, co-manager of a successful online store. Such varied jobs create a dynamic and challenging career, which I love, but at the same time make it very intense. And simply too much.
My intuitive desire for simplicity and balance became louder than ever.

I was lucky enough to turn my passion into my profession, but in the end it worked against me and drained my energy. My perfectionism made me want to keep ahead of all the (creative) things in an overly dramatic way, until I burned myself out. Where creative ideas seemed to flow, I had to triple squeeze my brain to get something meaningful on paper. Or I fell back into the same repetition, which the same perfectionist abhors. Being creative every day was no longer a blessing but a curse. And above all, it made me very tired and unfulfilled.

Minimalism & slow living give me oxygen & space

During that period, I discovered the concept of minimalism. It started literally with decluttering my home. Owning less, managing fewer things, creating more space. It started purely as a practical exercise, but soon turned out to touch something deeper. More simplicity in my environment literally gave me more oxygen. It brought peace to my mind and made room for new insights. I saw the beauty in simple things again. Plus, my inner control freak was also kinda happy to finally have things in order. And I want to further explore that minimalist path in all areas of my life: my work, my wardrobe, my agenda, my choices for awareness in general.

From this realization, I rediscovered my love for the analog and the artisanal. Moving more away from screens and deadlines, back to the here and now. Creating with my hands, in full experience of my senses. Working with tangible materials feels healing. It slows me down, enriches me and brings me back to my core, closer to my authentic self.

To me, this project is a personal journey; a quest for simplicity that is still very much in progress and one that I would like to take you along on. A curated life on the sidelines of the rat race. Minimalism serves as a guide and, in combination with art, proves to be a powerful tool for my mental well-being.

Joanna Bosch brings me closer to my authentic self

For a long time, I have felt a strong need for a radical change.
Sometimes, a blank slate is the simplest thing.
And so I created Joanna Bosch, my artistic alter ego.

A minimalist approach to my birth name and a loving tribute to my grandmother Johanna, whose strength and simplicity still travel with me.

Joanna gives me the space to create more freely, to experiment and grow. She serves to soften my paralyzing perfectionism and helps me find my creative voice again. A gentle break with my previous style and techniques, something I find peace in at the moment.
Such a personal reorientation is healing and inspiring: returning to the essence, peeling away all the unnecessary layers and ballast.

My current work experiments with a combination of abstract painting and slow creation, or in full consciousness with the experience of all the senses.
It is about space and simplicity;
In lines, in shapes, in textures and color palettes.
Creating a canvas in raw cotton.
Finding peace between thoughts, in an overcrowded mind.
The softness of a small ritual.
The clarity that arises when nothing needs to be done for a moment.
Telling a story with abstract shapes, peeled to the essence but with deeper layers, is a fascinating balancing act.

________

I want to create a world in which creativity is not a pressure,
but a soft place where you can land.
Where art is not a performance,
but an invitation
to feel, to slow down, to look again.

It feels like coming home to myself again.
And I wish that blissful feeling for you too.